| Our
expertise
supports your marketing & communications objectives
Projects
& Clients | Fees
We specialise in corporate
writing & media campaigns with an emphasis on:
- achieving results through
clear and effective messages to stakeholders and media
- creating appealing ideas
to present to the media with strategic follow-up to ensure best
results in awareness
- maximising the positive
profile of the clients and their projects or services
- creating and sourcing other
ways to enhance the client’s image and/or sales through
popular events for their target markets and community
Other areas of specialisation
include:
- media campaigns designed
for maximum impact to suit the budget
- press conferences and other
functions such as product or brand launches
- advice to clients on communications
strategies & prepare fitting material
- community relations
- assessing viability &
effectiveness of promotional materials & PR projects
- brochures, newsletters
and Annual Reports
- copy for advertising &
speeches
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News
Click
here
to download a copy of our current newsletter in PDF format |
Projects
and Clients
A selection of some
current and past clients:
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'Jeans for
Genes' Day for the Children's Medical
Research Institute
This event has become one of the most successful
campaigns in recent times and Norelle Feehan has been
on the team since its inception. The publicity has the
campaign highlights such as events and celebrity stories
and the key messages as told in the stories of families
affected by genetic disease. www.jeans4genes.com.au
For CMRI
we also arrange press conferences, announce research findings
and contribute to the newsletter 'Under the Microscope'
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Kerri-Anne's
special Jeans for Genes outfit! |
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MS Research
Australia
Established four years ago in response to the increase
of this debilitating disease, Multiple Sclerosis Research
Australia (MSRA) has engaged us to write its quarterly
newsletter,
corporate documents and publicity to increase awareness
of the need for research.
Read more at
www.abc.net.au/rn/lifematters/stories/2006/1657663.htm
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Click
on image for a full copy of the brochure |
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Vision
CRC
Incorporates numerous eyecare organisations including
International Centre for Eyecare Education (ICEE) - aims
to treat preventable blindness and to co-ordinate volunteers
visiting areas where there are no optometrists or ophthalmologists,
such as in East Timor and certain Pacific nations. We assisted
in raising awareness – and funds – on Sunnies
for Sight Day launch www.sunniesforsightday.org
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Channel
10 News shows its support for Sunnies for Sight in Feb 2007 |
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Cash
for community groups ... client Bushells and Lan-Choo
asked us to help promote www.bushellscommunitycash.com.au
The idea is to address the need for small groups to apply
for cash grants, so we targeted appropriate media...stories
have appeared in Surf Life Saving, Scouts and many other
sports and support group media. Within 2 weeks over 200
groups had registered! |
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The
Global Fund
An oganisation established to fight HIV/AIDS, Tuberculosis
and Malaria. We assisted in the visit to Sydney and Canberra
of the CEO to encourage Australia's involvement. We recently
arranged selected media to interview Australian Helen Evans
to take on the role as Deputy in running the fund. Read
more |
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Encore
Program
The YWCA's after breast-cancer exercise program. We achieved
national media exposure for this important health issue.
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Landcom
Media releases and PR support for this state-owned corporation.
Topics include .land sustainability goals, land releases,
rejuvenation of urban sites, conferences on special topics
such as affordable/ 'smart' housing and Best Practice in
Local Government manuals.
Also
interview spokespeople and prepare all copy for the quarterly
newsletter, ‘Directions’, including the current
House of Hearts project. www.houseofhearts.com
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Other clients have
included:
- Fruit at Work
- Kurrajong Kitchens
(Lavosh)
- Caredent and Periotape
dental floss
- Pharmaceutical
Society of Australia
- The Australian String
Quartet
- Olympic Roads &
Transport Authority (ORTA)
- Marrickville Council
- CrowsFest ‘98
and ’99 - outdoor film festival
- International Orthopaedics
Conference 1998
- Department of Transport
- Public Transport Week 2000
- Evans + Peck -
Annual Reports 2002 and 2003
- Sharp Corporation
of Australia (consumer goods)
- Pharmaceutical Society
of Australia
- ABC Radio
- Amnesty International
‘Faces of Hope’ mask auction - 1997
- University of New
South Wales - Expo Day, 50th birthday events
Letters
Since the start of the consultancy Norelle
Feehan has drafted hundreds of letters for clients. These range
from job applications, to complaints to government departments
and personal notes including contacting a long-lost relative and
love letters!
Please ask should you wish to speak to any of our clients for
a reference
Fees
We can discuss
retainers but generally prefer to bill only for the hours worked
at a rate agreed in advance. Minimal disbursements that may be
added would be for transport, couriers, mobile/STD calls, print
production of brochures, photography etc. You will be given an
estimate per project before work commences.
To find
out more contact Norelle Feehan on 02 9267 2711 or email
her at norelle@feehanpr.com
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